The Vacation Rental Industry Has Become a 'Big Box' Environment - Interview with Tony Lopes

Posted by Carla Chicharro on 8/26/16 3:26 PM

If you’ve ever looked for alternative listing sites, you might’ve stumbled upon With more than 20 years of experience, Owner Direct is a vacation rental listing website with a difference. They pair vacation rental properties with guests and make sure that both parties are happy with their bookings.

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Social Proof: 8 Brilliant Ways to Increase Your Vacation Rental Bookings

Posted by Carla Chicharro on 8/22/16 4:09 PM

According to Nielsen’s research on “Global Trust in Advertising”, 83% of users trust their friends’ and families’ recommendations and 66% trust reviews of people they don’t even know. But how about ads? Less than 40% of people trust them. So if you want your vacation rental website to be trusted by potential customers, you need to use social proof!

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9 Essential Tools to Transform Your Vacation Rental Business

Posted by Kasia Perzynska on 8/16/16 5:00 PM

No matter how many vacation rentals you own or manage, you’ll always want to stay up to date and make sure that your guests are safe and happy.

This can be pretty time consuming, especially if it’s not your full-time job. You’re busy organizing your bookings, welcoming your guests, shopping, cleaning or ensuring that windows and doors were left closed and secure after check out. In a nutshell, vacation rental owners just want to be sure that everything runs smoothly.

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Why Mobile Optimization Matters For Your Vacation Rental Website

Posted by Naveen Sharma on 8/15/16 4:00 PM

There is no doubt that mobile browsing and buying is on the rise. As a vacation rental owner, optimizing your website for mobile devices is now more important than ever before for growing your business. We explore the factors driving this increasing trend and just what it means for your vacation rental.

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7 Great Vacation Rental Listing Sites You Didn't Know Existed

Posted by Jess Ashworth on 8/11/16 1:00 PM

During the last two decades, the vacation rental industry has well and truly exploded, experiencing a massive surge in the number of vacation rental homes available. Nowadays, as well as owners having their own professional websites to attract direct bookings, they often choose to list their property on external sites that have appeared as a result of this boom. While some of these listings websites have become so famous they’re now household names, there are a lot of other fantastic options out there which are too often overlooked.

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8 Reasons to Create a Facebook Page for Your Vacation Rental

Posted by Carla Chicharro on 8/9/16 10:00 AM

With 1.71 billion monthly active users and one in five page views in the U.S. occurring on Facebook, it’s currently the second largest website on the internet. Facebook is also the social network with most engagement. It’s too big to ignore! It’s not just another social network, it’s a great medium to build relationships and market your vacation rental business.

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Vacation Rental Owners: Why You Need Instagram Now

Posted by Jess Ashworth on 8/8/16 5:30 PM

With more than 500 million monthly users, Instagram is one of the world’s most-loved social media applications. Although it’s owned by the same people behind Facebook, the two social networks couldn’t be more different when it comes to the type of content people engage with – Instagram purely exists for photo and video sharing, and that’s exactly why vacation rental owners should be using it.

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Responsive Web Design: Is It Important for Your Vacation Rental?

Posted by Kasia Perzynska on 8/4/16 4:33 PM

In this modern age, the average household has around 10 active, internet-ready devices. Of these, computers, smartphones and tablets are the most popular, and the vacation rental industry expects website visitors to move between these different devices depending on what stage of the booking process they are in. To ensure your vacation rental website site looks flawless on all devices, you should be using responsive web design. We look at what this means and why it’s so important for your vacation rental.

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Why Branding Matters for Vacation Rentals

Posted by Jess Ashworth on 8/3/16 5:30 PM

According to the Business Dictionary, branding aims to “establish a significant and differentiated presence in the market that attracts and retains loyal customers”. Your brand is not only what is expressed in the client-facing side of your business, but it also encompasses your customers’ complete experience – it defines the purpose of your company and is in everything you do.

Here are our top five reasons why your vacation rental business needs a brand.

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What Kim Kardashian Can Teach You About Vacation Rental Branding

Posted by Carla Chicharro on 8/1/16 6:15 PM

Branding is a huge part of the Kardashian-Jenners’ existence; they’ve created multi-million dollar brands from pure exploitation of their images. What can we learn from Kim Kardashian’s personal branding? And why are vacation rental businesses a lot like her?

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Lodgify is a software-as-a-service solution that allows vacation rental owners and managers to easily create their own accommodation website and accept online bookings. Owners can manage all reservations from one place and synchronize property data with their booking channels. Lodgify’s vision is to empower hospitality businesses with technology and help them become less dependent on commission-based listing sites. Launched in 2013, Lodgify is a Barcelona-based travel technology company that develops innovative software for the hospitality industry.



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