If you’ve ever looked for alternative listing sites, you might’ve stumbled upon OwnerDirect.com. With more than 20 years of experience, Owner Direct is a vacation rental listing website with a difference. They pair vacation rental properties with guests and make sure that both parties are happy with their bookings.
According to Nielsen’s research on “Global Trust in Advertising”, 83% of users trust their friends’ and families’ recommendations and 66% trust reviews of people they don’t even know. But how about ads? Less than 40% of people trust them. So if you want your vacation rental website to be trusted by potential customers, you need to use social proof!
No matter how many vacation rentals you own or manage, you’ll always want to stay up to date and make sure that your guests are safe and happy.
This can be pretty time consuming, especially if it’s not your full-time job. You’re busy organizing your bookings, welcoming your guests, shopping, cleaning or ensuring that windows and doors were left closed and secure after check out. In a nutshell, vacation rental owners just want to be sure that everything runs smoothly.
There is no doubt that mobile browsing and buying is on the rise. As a vacation rental owner, optimizing your website for mobile devices is now more important than ever before for growing your business. We explore the factors driving this increasing trend and just what it means for your vacation rental.
During the last two decades, the vacation rental industry has well and truly exploded, experiencing a massive surge in the number of vacation rental homes available. Nowadays, as well as owners having their own professional websites to attract direct bookings, they often choose to list their property on external sites that have appeared as a result of this boom. While some of these listings websites have become so famous they’re now household names, there are a lot of other fantastic options out there which are too often overlooked.
With 1.71 billion monthly active users and one in five page views in the U.S. occurring on Facebook, it’s currently the second largest website on the internet. Facebook is also the social network with most engagement. It’s too big to ignore! It’s not just another social network, it’s a great medium to build relationships and market your vacation rental business.
With more than 500 million monthly users, Instagram is one of the world’s most-loved social media applications. Although it’s owned by the same people behind Facebook, the two social networks couldn’t be more different when it comes to the type of content people engage with – Instagram purely exists for photo and video sharing, and that’s exactly why vacation rental owners should be using it.
In this modern age, the average household has around 10 active, internet-ready devices. Of these, computers, smartphones and tablets are the most popular, and the vacation rental industry expects website visitors to move between these different devices depending on what stage of the booking process they are in. To ensure your vacation rental website site looks flawless on all devices, you should be using responsive web design. We look at what this means and why it’s so important for your vacation rental.
According to the Business Dictionary, branding aims to “establish a significant and differentiated presence in the market that attracts and retains loyal customers”. Your brand is not only what is expressed in the client-facing side of your business, but it also encompasses your customers’ complete experience – it defines the purpose of your company and is in everything you do.
Here are our top five reasons why your vacation rental business needs a brand.
Branding is a huge part of the Kardashian-Jenners’ existence; they’ve created multi-million dollar brands from pure exploitation of their images. What can we learn from Kim Kardashian’s personal branding? And why are vacation rental businesses a lot like her?